The unveiling marks the first visible milestone in a statewide effort to enhance the scenic quality and visual experience along Tennessee’s major highways.
The initiative directly supports Governor Lee’s commitment of $5 million to promote and showcase scenic beauty along Tennessee’s major corridors in the FY25 budget. The new signage represents a modern, welcoming, and visually compelling gateway for the millions of travelers who enter Tennessee each year.
“Every day, thousands of people cross our state line for the first time—families on vacation, new residents seeking opportunity, and visitors who are about to discover what makes Tennessee special,” said Governor Lee.
“These new welcome signs reflect the pride we have in our home and Tennessee’s Volunteer Spirit that says ‘we’re glad you’re here.’”
The update marks the first major redesign of the state’s welcome signs since 1995. While the previous version served Tennesseans well for nearly three decades, state leaders saw an opportunity to create something more visually inviting—something that sparks emotion the moment visitors cross the state line.
Inspired by the bold, nostalgic style of vintage postcards, the new signs feature a richly illustrated mural scene that feels both timeless and fresh. The artwork incorporates iconic Tennessee elements—mountains, rivers, wildlife, and layered geographic color palettes. The signs have a clean, confident look that stands out at 70 miles per hour.”
“These signs are more than just markers on the side of the road—they’re a welcome mat to our home,” said TDOT Commissioner Will Reid, P.E. “We’re grateful to the General Assembly for providing the funding needed to bring this project to life. Their support allowed us to create something that truly reflects the pride we have in Tennessee and the experience we want every visitor to feel the moment they arrive.”
The signage is a great upgrade, but to be really welcoming to visitors, and residents, can we now fix the potholes on Tennessee highways and roads?!?!?
Steve Gill is editor and Publisher of TriStar Daily.
