A hot young blonde in jeans can apparently boost a stock price faster than a member of Congress armed with insider info! The Sydney Sweeney swing in American Eagle stock since her jeans/genes ad campaign launched will be a case study in business schools for years to come.
American Eagle stock just popped up 24% in a month, and it’s not because they developed a better manufacturing plan for jeans. It’s solely because Sydney Sweeney put on a pair and showed that gentlemen still prefer blondes when making stock purchases.
American Eagle was a flat, $9 stock nobody was paying attention to until it suddenly caught fire the moment the company dropped its “Sydney Sweeney Has Great Jeans” campaign. Give somebody in the marketing department a huge bonus!
The ad campaign went viral and took over the internet.
TikTok went wild. Lefty woke political pundits chimed in screaming “racist” and “Nazi”.
Memes exploded. And Wall Street traders started piling in, volume exploded, and boom — a little retail brand turned into a Musk-style rocket launch moment.
Fundamentals for the retail brand haven’t changed. Their margins are still tight.
Long-term financial forecasts are at best stable. And how long this stock bump will last is anybody’s guess.
But the Sydney Sweeney effect and her genes/jeans made Wall Street pay attention, even if briefly.
24% in 30 days.
American Eagle definitely caught lightning in a bottle. Can they sustain it? Can a follow up ad campaign keep moving jeans and stock price?
Celebrities in ads are nothing new, even those as cute as Sydney Sweeney. So why did this ad at this particular time have such an explosive impact? American Eagle caught the wave at the perfect time of a cultural shift away from woke nonsense like Bud Light marketing disasters. And ads featuring skinny trans men like Dylan Mulvaney or Biden White House videos featuring “intern” Benny Drama and Jen Psaki. As President Donald Trump might say: “American is back!” And so are ad campaigns that actually work. The tide has turned, and American Eagle is surfing that wave to profitability!
Steve Gill is publisher of TriStar Daily.
