After an intense, and costly, backlash over its new logo, Cracker Barrel Old Country Store said it has not only reverted to the old logo but also will no longer remodel its stores. Earlier they announced that the traditional logo would return.
Now, they are dumping plans to change the interiors to some sort of Ikea-style modern look. “If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be,” the company said in a statement Tuesday on its website. Cracker Barrel said it had redesigned only four out of its 660 locations.
Cracker Barrel’s new logo design removed Uncle Herschel, an overalls-clad, older white gentleman. Critics said the move was to distance itself from Americana or American culture.
Following vocal opposition, including from President Trump, a decline in sales at its restaurants, and a sharp 30% decline in its stock value from its 2025 peak on July 23, according to Bloomberg, Cracker Barrel apologized to its customers, and reached out to President Trump, and reinstated its traditional logo.
Now, Cracker Barrel is continuing to backtrack and will no longer remodel its stores.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the restaurant chain’s statement said. “The vintage Americana you love will always be here — the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop, and antiques pulled straight from our warehouse in Lebanon, Tennessee.”
The new logo and redecoration were part of a broader $600 million to $700 million turnaround to increase traffic and attract younger customers.
“Thank you for your passion and love for Cracker Barrel,” the statement concluded. “Our 70,000 hard-working team members look forward to welcoming you for breakfast, lunch or dinner soon.”
The original Cracker Barrel is located in Lebanon, TN where founder Danny Evins regularly dined and knew most of the staff by name.
Steve Gill is Editor and Publisher of TriStar Daily. He frequently dined with Danny Evins at that original store location.
